Metro Creative Graphics, Inc. Acquires LSA Creative Outlet

News media publishers, as well as publishers of other ad-supported products and services, have been utilizing Metro's creative and sales support services since 1910 to develop and profit from locally focused advertising. With the acquisition of LSA's Creative Outlet (CO), Metro continues its customer-driven expansions in order to best service the evolving needs of its clients.

The transition for CO clients will be completed by Sept. 30, 2017. In addition to CO images and templates being added to Metro's online portal Metro Creative Connection (MCC), CO's Food Photography service will be enhanced and provided to clients of the service via MCC. This merging of content libraries will offer benefits to existing and transitioning Metro subscribers, increasing the creative options previously available to both, while introducing new clients to Metro’s extensive collection of design resources, which include photos, art and graphics, logos and multiple-view auto images. Transitioning subscribers will also be able to harness Metro's spec ad resources to drive sales. In addition to utilizing Metro's expansive spec ad library, subscribers will have the option to add MiAD Wizard — Metro's spec ad personalization application for sales professionals – to attract and close sales from more local advertisers in less time.

Metro's ongoing efforts also include "shop local" campaigns, community event promotions, multi-advertiser pages, profitable idea sharing through Metro's Plus Business industry publication, and more. Metro also provides copyright-free editorial features for native advertising, as well as digital spec ads, helping publications keep pace with changing advertiser demands. This pairing of sales tools and solutions with creative resources will offer former CO clients new roads to revenue.

"The team at Metro is excited and prepared to welcome the clients of Creative Outlet who will be integrated into the Metro family. We are dedicated to making our new clients' transition a smooth one and to making sure their experience with Metro is one that translates into new revenue opportunities for years to come," said Robert Zimmerman, president and CEO for Metro.