By: E&P Staff Later this year, most likely in early summer, the circulation of free United Kingdom daily Metro will exceed 1 million copies.
The paper, published by Associated Newspapers, is given away to commuters in eight major cities, including London, Manchester, Glasgow and Edinburgh. The expansion will include Nottingham, Derby, Leicester, Bristol and Bath, according to a report on Holdthefrontpage.co.uk.
Launched in March of 1999, Metro relies on a quick-to-read format for young, time-starved commuters who are difficult to reach with traditional media, Metro Managing Director Steve Auckland told the Web site.
"Metro is geared toward the young market, where the average age of the reader is 32," said Auckland. "From a consumer point of view it comes straight at the audience."
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