By: Press Release
Metro, Canada's most read national daily newspaper, has launched its newly designed website by Jet Cooper and new iPhone, iPad and Android apps developed by Xtreme Labs.
Metro’s new app is the #1 free news app in the App Store this week with over 27,000 downloads and #4 free news app in the Google Play store with more than 3,400 downloads.
A $5-million national advertising campaign will support the new digital products and reinforce
Metro's position as the largest sharer of free news in the world.
Rethink was the creative agency behind the campaign, while media planning and buying was handled internally by
Metro's marketing team and includes Cineplex pre-show, radio, online and mobile in all Metro English markets.
Metro is published by Free Daily News Group Inc. in Ottawa, Toronto, London, Winnipeg, Calgary, Edmonton and Vancouver, and by Atlantic Free Daily Newspapers Inc. in Halifax. Metro is also published in Montreal by Les Publications Métropolitaines Inc.
Free Daily News Group Inc is majority owned Torstar Corporation (TSX: TS.B). Metro International S.A. holds a small minority interest and also holds an interest in Les Publications Métropolitaines Inc.
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