'Metro N.Y.' Sells Edition to One Advertiser

Posted Wednesday, February 11, 2009 12:00 am

By: E&P Staff The free daily tabloid Metro New York sold its entire Feb. 4 edition to one advertising sponsor.

The Atlantic City Service (ACES), a joint venture among three hotel and casinos in Atlantic City, went to Metro to tease its campaign before it launched on Feb. 6.

The ads in Metro promote train service between New York City and Atlantic City.

"We wanted this campaign to send a clear message that ACES isn't your ordinary train service," Jennifer Weissman, regional vice president of marketing at Harrah's Entertainment, said in a statement.

ACES took over 25 ads in the Feb. 4 edition.

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'Metro N.Y.' Sells Edition to One Advertiser

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