If the name Pictoline rings a bell, it’s because you might have seen the outlet’s bright, funny graphics pop up in your Twitter, Facebook, and Instagram feeds more and more over the last two years. Identifiable for its short visual explainers — called “bacons” as a nod to the company’s pig mascot — distributed across social media platforms, the Mexico-based company has found a successful business model in sponsored content to undergird its labor-intensive art.
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