By: Mark Fitzgerald Two months after Mexico City's only English-language daily folded,
The Miami Herald has partnered with
El Universal, the capital's biggest-selling newspaper, to launch an English-language edition.
"The intent is to do basically an edition of the
Herald, but just like the
Herald in Broward County [Fla.] carries Broward news, this will carry news of Mexico," said
Herald Publisher Alberto Ibarg?en.
The
Herald Mexico Edition follows the model of its various international editions. The local paper, in this case the 225,000-circulation
El Universal, prints and distributes the
Herald, and provides a page or more of news, which is translated into English. The
Herald Mexico Edition was formally launched three weeks ago and by Feb. 19 was selling in excess of 5,500 copies daily, Ibarg?en said. While that number may sound modest, it's probably at least as much as the English-language daily,
The Mexico City News, was selling before it was shut down Dec. 31 after 53 years of publication.
Ibarg?en said the
Herald had wanted to publish a Mexico City edition for a long time, but that the folding of the
News added a "special urgency."
"We had been talking with
El Universal off and on for over a year," he said. "Before that we approached [another big Mexico City daily]
Reforma. Mexico is just such a big politically and economically important market we wanted to be there. We are in Cancun -- but that's mainly a tourist market."
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