Mic Engages With its Millennial Audience Through 'Adaptive Storytelling'

Posted Friday, June 17, 2016 10:49 am

Catalina Albeanu | journalism.co.uk

Mic wants to be The New York Times for millennials – and it looks like it is on its way to succeeding.

With 70 per cent of its audience between 21 and 34 years old, Mic set out to prove that young people care about the news.

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Mic Engages With its Millennial Audience Through 'Adaptive Storytelling'

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