Mic, the millennial-run news outlet that caters to millennials, is looking to conquer Europe. The 5-year-old publisher covers everything from politics to digital culture and has 18 million monthly unique visitors in the U.S., according to comScore. Although brand awareness in the U.K. is not a strong, its content is gaining traction: More than a million of its international unique visitors come from the U.K., despite not yet having a physical editorial presence in the country — something it plans to change.
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