Boston Globe Media (BGM) announced the appointment of Michelle Micone to the role of VP, Innovation and Strategic Initiatives, a new executive-level position that will oversee the organization’s internal innovation program. In this role, Micone will work across BGM’s newsrooms, technology and product teams to explore ideas and launch new initiatives.
Micone is an experienced marketing and sales executive with a general management background across multiple industries – professional sports, licensing and entertainment, toys and packaged goods. Recently, she served as a consultant for the Globe, helping to expand its Rhode Island bureau. Prior to that, she was the Head of Consumer Products at the National Football League, where she led the expansion of the NFL’s brands into new and expanded categories to capture audience and revenue growth. Micone brokered and managed partnerships with blue chip companies including Nike, Fanatics and Electronic Arts.
Prior to the NFL, Micone held a variety of leadership positions over a 17-year career at Hasbro in Rhode Island. She led North American licensing, bringing merchandise and experiences to market for Hasbro’s portfolio of brands including Transformers, Monopoly, My Little Pony and Nerf. As a global brand strategy leader, she steered toy product development and marketing for various brands at Hasbro, growing retail presence, entertainment distribution and revenue globally.
“This role will promote greater innovation across all of Boston Globe Media by creating infrastructure to explore ideas and launch new initiatives. It is a reflection of our organization’s continued growth and commitment to investing in the future, and I am incredibly excited to welcome Michelle to our executive team,” said Linda Henry, Managing Director of Boston Globe Media. “Michelle is a proven leader and innovator and she shares our vision for stretching the bounds of possibility in media and technology. Her depth of experience will guide our strategy as we expand and optimize our business by connecting our award-winning journalism to new audiences and exploring new ways of engaging with the communities we serve.”
Micone’s appointment comes during a time of significant growth for BGM as the Globe's subscription base reaches its highest level in 11 years, led by a remarkable surge in digital growth, and as the company continues to expand and invest in its three independent newsrooms. (BGM’s newsrooms include The Boston Globe, Boston.com, and STAT). The Globe’s Rhode Island bureau is on track to more than double in size in 2021, proving a successful model for possible growth in other regional and national markets.
“I am looking forward to developing new initiatives across Boston Globe Media’s existing business to activate stronger relationships within local communities and to grow the brand’s footprint in new markets and industries,” said Micone. “The mission of local public journalism could not be more important, and I’m thrilled to join the executive team during a time of exciting transformation and accelerated growth. I have ambitious goals to drive innovation through new projects and I look forward to working collaboratively with my colleagues to continue to build upon the Globe’s many successes.”
Micone holds an undergraduate degree in History from the University of California, Los Angeles and a Master’s in Business Administration from the D’Amore-McKim School of Business at Northeastern University. Her appointment is effective November 4, 2020.