Micropayments Can Help Online Publishers Increase Revenue Without Asking for Subscription

Posted Tuesday, March 12, 2019 9:14 am

Christian Jensen and Jacob Granger | journalism.co.uk

Microtransactions have been a standard monetisation technique in the video game industry for some time now as a way to entice consumers to purchase add-on content at low prices.

Newsrooms have since pondered whether this would work as a way to increase cash flow, or roping readers into memberships or subscriptions.

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Micropayments Can Help Online Publishers Increase Revenue Without Asking for Subscription

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