Microsoft is in talks with select U.S. publishers about a pilot program to help launch a two-sided marketplace that would compensate publishers for their content used by AI products, starting with its Copilot assistant.
Why it matters: Microsoft would become the first major tech company to build an AI marketplace for publishers, a milestone in building a sustainable business model for content companies in the AI era.
Driving the news: The new Publisher Content Marketplace (PCM), as Microsoft is calling it, will launch as a pilot program with a limited set of publishers, according to publishing executives briefed on the matter.
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