By: E&P Staff Miles 33 in Bracknell, England, has launched its Intelligent Internet Advertising (IIA), which links new revenue sources, generating leads to sell additional Web site sponsorship packages, Web sites, and e-mail services.
The always-up-to-date online presence can be used to retain and add customers to sections within publications at risk from the credit crunch and the changing media market. It offers a cross-media advertising package for print, Web and mobile phone.
IIA allows offering rotating banner advertising, targeted "intelligent" advertising on relevant Web pages, and creation of an online advertiser directory to guide readers to appropriate Web ads or business Web sites (with mobile-phone WAP service to access directory listings). A "Business Bid" features also is part of the package. IIA includes full reporting on Web access to a customer's advertising.
Contrary to the customary licensing practice of charging large, upfront fees before a system is installed, all Miles 33 products are available for annual software license fees (due after the software is in production) or for low on-going charges.
Miles 33's other FutureProof modules are: SpaceFP ad selling for classifieds, display, space reservation and Internet advertising; Beacon integrated ad layout and classified pagination; Production Tracking display ad makeup, electronic proofing and graphics management; Motor & Property Wizard production-automation tools for complex auto and real-estate ads; Self serve Ad Management (SAM) online ad sales and management; and media-neutral content management and workflow.
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