'Milwaukee Journal Sentinel' Adopts Relationals CRM

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By: E&P Staff Relationals, Sunnyvale, Calif., will supply its on-demand customer relationship management platform to the Milwaukee Journal Sentinel to streamline the paper's lead management and advertising sales processes.

The aim is to bring the entire Journal Sentinel sales team onto one platform to drive operations.

"Relationals' ability to provide a complete 360-degree view of our leads and accounts is vital to our daily sales efforts," Journal Sentinel Project Manager Thomas Martin said in a statement. "We were able to integrate all of our disparate data sources into a single record of truth that our reps can immediately target and drive opportunities from."

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