By: E&P Staff Journal Communications reported Thursday that its January revenue slipped 3.1% to $31.92 million compared to the year-ago period, largely on weakness in classified advertising at its flagship Milwaukee Journal Sentinel.
January ad revenue for the newspaper and broadcast company declined 3.6%.
Total revenue for the Journal Sentinel fell 6.4% to $10.72 million.
Classified revenue fell 18.5%, on big drops in real estate -- down 29.4% -- and help wanted, which tumbled 23.2%. Automotive was down 6.6%.
Retail advertising was a lone print bright spot, increasing 2.3%.
National ad revenue, at about $860,000, was down 16.9%, and direct marketing, accounting for about $250,000 in revenue, plunged 23.3%.
Total interactive ad revenue, which is counted in the various categories, was up 17% to $1.08 million.
Total ad revenue for Journal Communications' community newspapers and shoppers fell 6.9%, largely on declines in classified, down 19.9%, and retail, which slipped 3.7%.
Circulation revenue at the community newspapers and shoppers dropped by 52.8% to $77,000 as the company shifted its Milwaukee-area community papers to free distribution.
At Journal Communications' broadcasting segment, total revenue for radio and television stations decreased 0.8% to $13.90 million.
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