'Milwaukee Journal Sentinel' Signs On With Monster

By: E&P Staff The Milwaukee Journal Sentinel and the big online help-wanted company Monster announced Monday they are forming a job search and recruitment alliance in print and on the Web.

"This strategic alliance between the Milwaukee Journal Sentinel and Monster enables both partners to increase consumer and employer market share," said Sharon. J. Prill, the newspaper's senior vice president for interactive media and audience development for Journal Sentinel. "Working together, Journal Sentinel and Monster will offer a powerful combination of recruitment classified advertising, certain to appeal to southeastern Wisconsin employers and job seekers alike."

This summer, the Journal Sentinel and Monster will launch a co-branded recruitment Web site that Prill said would "combine the local audience strength of the Milwaukee Journal Sentinel -- Wisconsin's largest daily circulation newspaper -- and its ... website, JSOnline.com, with Monster's deep product portfolio and brand."

Peter Newton, Monster's senior vice president and general manager of media alliances, said the online recruiter's "relationships with local media outlets, such as the Milwaukee Journal Sentinel, underscores our commitment to serving small and medium-sized businesses --


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