By: E&P Staff Mindset Software Inc., Sacramento, Calif., sold its Live Pagination to the Asbury Park Press, Neptune, N.J. for use with a new Mactive advertising system.
Live Pagination classified layout and pagination will enable the Gannett Co. paper to make the most of "streamlined and consolidated databases," according to Mindset Software, as well as to benefit from cross selling ads among its markets.
Mindset Software President Patrick Tully said in a statement that "Live Pagination's ability to cross-sell ads within one efficient master database offers a great value to [Press] advertisers who want their ads to reach the publications' multiple markets."
The Press will operate Live Pagination concurrently on net-linx and their newly acquired Mactive systems. Mindset Software said it will closely coordinate the transition to the new software.
Two large Australian customers are now paginating with Mindset Software's SCP III.
The West Australian, based I Perth, News, now produces classifieds with SCP III, which Mindset integrated with the paper's net-linx front end.
"SCP III is front-end independent and provides the option to switch systems in the future with no additional cost," said Tully. The software, he added, allowed West Australian Newspapers, publisher of the 210,000-circulation (385,000 Saturday) News and 19 regional papers, to replace old HP-Unix stations with conventional PCs, resulting in "greatly improved fault tolerance, greater flexibility, reliable Oracle databases, and high-end features such as floating extractions that allows ad classes to be shared between paginators."
The Sydney Morning Herald's SCP III installation moved the 221,022-circulation (375,541 Saturday) John Fairfax Group daily also to conventional PCs from HP Unix stations. The software provided deadline flexibility and customized output management, "including the ability to insert ad content received after conventional 'dump' deadlines," Tully said.
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