COLUMBIA, Mo. — Aaron Ladd, BJ ’18, has a talent for language, even if that talent earned him reproaches in grade school for “talking too much.” Take, for example, the way he describes his less-than-prodigious talents in sports as a youngster:
“I always had the cleanest jersey after every game.”
It’s in the way he describes the sum of his experiences as a sports reporter and anchor in Atlanta, South Carolina’s Myrtle Beach and Kansas City as “a cocktail and a gumbo” that flavors his on-air personality.
As the new sports director at KOMU-TV, the Missouri School of Journalism’s NBC-affiliate TV station, Ladd’s gumbo arrives in Columbia at a time when new recipes for success in Mizzou’s athletic programs have fueled a level of fan excitement not seen in mid-Missouri for some time. And Ladd, who covered three super bowls before the age of 30 during his time at KSHB in Kansas City, knows a little something about connecting with the community during times of fever-pitch excitement — and about forging connections that go beyond sports.
Comments
No comments on this item Please log in to comment by clicking here