MittMedia Generates Subscription Conversions with Robot Journalism

Posted Tuesday, January 8, 2019 11:30 am

Sören Karlsson | INMA

MittMedia, Sweden’s biggest local media group, is working with increasingly limited editorial resources. The news media company recently spotted and seized an opportunity in what some call “robot journalism.”

It started with a sports bot. MittMedia identified a way to cover all local sports and all leagues all the time...

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MittMedia Generates Subscription Conversions with Robot Journalism

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