Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey

By: Yuyu Chen | ClickZ

As mobile devices enable consumers to easily interact with brands, mobile advertising correspondingly attracts more budget and is expected to continue this upward trend.

Marketers at 300 U.S. companies increased their mobile advertising budgets by 142 percent from 2011 to2013, according to 
Marketers Perceptions of Mobile Advertising, produced by Ovum for Interactive Advertising Bureau (IAB).


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