Mobile Drives Global Search Advertising Surge in Q1

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By: eMarketer

Search advertising continued its strong worldwide growth in Q1 2012, according to research from digital marketing solution provider IgnitionOne. The company found that global search ad spending grew 30% year over year, double the growth rate of Q1 2011. The figure was also the highest year-over-year growth rate for search ad spending in any quarter since Q4 2010.































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