Gavin O'Malley | MediaPost
Worldwide revenue from mobile video will reach $25 billion by 2021, according to fresh research from Strategy Analytics.
The money is mostly coming from advertisers trying to reach a growing mobile-video audience. “The strongest growth in mobile video revenue will come from advertising-funded content as advertisers look to catch up with the increasing quantity of video consumption,” Wei Shi, an analyst at Wireless Media Strategies, notes in the new report.
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