By: Staff Reports Newspaper Is Latest Klipmart Client
The Modesto (Calif.) Bee is the latest newspaper to
offer audio and video clips via Klipmart Corp. of New York. Used
by over 400 Web sites, including many newspapers, Klipmart's
technology allows users to play multimedia clips without
downloading a media player.
Most of Klipmart's clients, including the Seattle Post-
Intelligencer and the St. Petersburg (Fla.)
Times, are using the technology to offer movie trailers
and audio clips.
The Modesto Bee's Route99live.com entertainment site is
also using Klipmart to accept audio clips from users. "We're
trying to build up our local music section," said Eric Johnston,
director of online services at the Bee. A button on
the site
invites local bands to submit their music. Clicking on the button brings
up a Klipmart box that lets users append the MP3 files.
Johnston said Klipmart handles the administration and technology.
Media partners pay Klipmart for the service, but there are
sponsorship opportunities. The Bee is considering a
sponsorship of the movie trailer section.
The Bee also used the technology for
"The Road To Mt. Makalu,"
a Web special that chronicled a local man's attempt
to climb a mountain in the Himalayans. Using a satellite phone,
the man phoned in reports, which where converted to MP3s and
uploaded using the Klipmart system.
Johnston said about 2,000 people listened to the clips during the
first 10 days of the project. Amazingly, the staff didn't receive
a single complaint about technical problems. "Not requiring users
to download a player saved a lot of problems, and we don't have
to have huge servers to house the streaming media," he said.
Copyright 2001, Editor & Publisher.
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