By: E&P Staff New York-based Mojiva has unveiled the Mojiva Premium Network for mobile marketers to deliver targeted ads to audiences on some of the mobile Web's most popular destinations, including the Star Tribune in Minneapolis.
Mojiva's Premium Network comprises mobile publishers in content categories such as news, sports, entertainment, weather, technology, finance and automotive. The same targeting, measurement and reporting tools that advertisers use on Mojiva's self-serve network are available through the Premium Network.
"Mojiva expands from a successful self-service mobile ad platform, which has been great for the long tail, to now include more detailed site-specific knowledge, and will increase the efficiency on both the buyer and seller sides of the mobile ad market," CEO Dave Gwozdz said in a statement.
Mojiva's Premium Network features targeting that lets premier advertisers reach the highest quality audiences through total network transparency and targeting of location, carrier, device type, time of day, type of content, keywords and more. Its flexible creative tools let advertisers efficiently build mobile landing pages, text ads or banner ads in various sizes and formats.
Real-time statistics give marketers up-to-the-minute data on all aspects of campaign performance. Clicks, impressions, cost, and daily averages are analyzed and documented in customizable reports.
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