It's not that hard to find similarities between baseball and the newspaper industry. On one side you've got the New York Yankees: big payroll, extensive resources, and a renowned line-up. On the other you've got teams like the Kansas City Royals, who have, well, significantly less in terms.
In newspapers its pretty similar: There's The New York Times...and there's The Augusta Chronicle or The Tulsa World, who have to be creative and scrappy in order to keep publishing. What we're talking about, in a sense, is Moneyball for small- and medium-size market newspapers, and increasingly these newspapers are turning to online subscription models. They may be similar in some ways to those at papers like the Times, but less is known about their plans or how they're faring.
Now, however, we've got some numbers: In a recent study of small and mid-sized newspapers, 46 percent of newspapers with circulation under 25,000 say they are already charging for some online content, compared with only 24 percent of papers with a 25,000+ circ. And of the papers surveyed that don't charge for content, only 15 percent said they have no future plans for a pay model.
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