By: Jim Rosenberg Graphic Enterprises, Engage Launch Web-based Systems
Graphic Enterprises Inc. and Engage Inc. have both introduced new
systems offering Web-based tear sheets.
Graphic Enterprises Inc., North Canton, Ohio, introduced Web-
based systems for managing distribution of digital tear sheets
and billing information and for proofing ads.
GEI's Electronic Tear Sheet Server delivers ad files in Adobe
portable document format (converted from original PostScript,
imager, or scanned hard-copy files) to advertisers or agencies
via a password-protected Web site or e-mail. Internet proofing
permits ad submission, viewing, and change annotation using the
same files and same raster image processor used for final
imaging. It can be set up to hold rejections for review or pass
approved jobs into the work flow.
Engage Inc., Andover, Mass., developed a customized digital tear-
sheet system with Dow Jones & Co. Inc. using Engage Content
Server software.
On the Web, authorized personnel can view printed pages
containing ads. The service is part of a work flow Engage
developed that The Wall Street Journal's ad services
director, Kirk Carr, called an "emerging end-to-end digital work
flow and automated processing" that encompasses ad submission,
processing updates, proofing, and tear sheeting.
Jim Rosenberg (tech@editorandpublisher.com) is a senior editor covering newspaper technology for E&P.
Related story:
NEWSPAPERS TRY ELECTRONIC TEAR SHEETS (06/18/01)
Copyright 2001, Editor & Publisher.
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