‘More Options And Misunderstandings’: Media Buying On Snapchat Confuses Advertisers

Posted Monday, February 20, 2017 11:45 am

Yuyu Chen | Digiday

With a focus on retailers and sports brands, Brian Cristiano’s agency Bold Worldwide is running a lot of Snapchat geofilter campaigns around games, races and other sporting events for the clients, which total approximately $400,000 in advertising on the platform.

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‘More Options And Misunderstandings’: Media Buying On Snapchat Confuses Advertisers

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