By: Jennifer Saba Online classified sites keep gaining steam as a new study shows that 22% of all adults who use the Internet say they visit classifieds on the Web. According to a study from the Pew Internet Project, in September 2005, 32 million adults go to classified sites to sell items, look for jobs, or meet people -- an 80% increase compared to the same period last year.
According to comScore Media Metrix, Craigslist scored the highest on traffic with a 156% increase in unique users from the same period a year ago. The survey question asked: "Do you ever use online classified sites like Craigslist to sell or buy items, find a job, or meet other people online?"
The report is based on telephone interviews from 2,251 adults conducted between Sept. 14 to Oct. 13, 2005.
Cars.com and Apartments.com also did well on the list, each growing 35% compared with the same period last year. Both sites are owned by Classified Ventures, a partnership formed by Belo, Gannet, Knight Ridder, McClatchy, Tribune, and The Washington Post Co.
The report also found that 24% of Internet users or 35 million people have participated in an online auction. Pew first started tracking online auctions in March 2000, when only 15% of the Internet population said they had ever used an auction site.
Additionally, one and six adults -- a total of or 25 million people -- sell things on the Internet. Some 23% of those who go online daily sell things on the Web versus 9% of those who go online several times a week. Broadband users also outnumber those who use dial-up.
And 26% of those 29 to 40 sell things online compared with 17% of those 18-28 and 13% of all Internet users over the age of 40.
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