More Research Slated on Young Readers

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By: Lucia Moses Two years after releasing its Impact study of overall readership behavior, the Readership Institute at Northwestern University's Media Management Center is about to look at what drives young adult readers, especially those of color.

The project will first look at 52 papers and seek to identify what drives readership among those young adults and develop innovations with papers to test with target readers. Initial results are due out in April.

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