Global Results Communications today published the findings of its 2021 PR Media Report in which 1,026 members of the U.S. media took the time to answer questions covering a wide range of topics, including what they value most from public relations professionals.
“PR professionals and journalists rely on one another to ensure the quality of information being reported is up to par. Therefore, it’s critical we have a keen understanding of the needs that today’s journalists have and how PR professionals can support those needs,” said GRC Founder and CEO Valerie Christopherson. “This report is meant to give PR professionals insights as to the changing demands and how we can do better to serve journalists and ultimately both of our audiences.”
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