Local independent online news publishers are still heavily dependent on advertising as their primary form of revenue, but they’re experimenting with more ad formats, especially sponsored content, according to a new survey of 93 local news publishers.
The survey was conducted in March and April of this year by Michele McLellan of Michele’s List, a database of local news sites run in partnership with CUNY’s Tow-Knight Center for Entrepreneurial Journalism. McLellan has run the survey annually since 2010.
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