More than two-thirds of Canadians are supportive of the federal government committing a portion of its advertising spend to Canadian-owned media

A new survey conducted for News Media Canada shows that 68 percent of Canadians agree that the federal government should adopt a “Buy Canadian” approach and commit a percentage of its advertising budget to Canadian-owned media.

“Canadians are supportive of the federal government committing a percentage of its advertising budget to Canadian-owned media,” said Paul Deegan, president and chief executive officer of News Media Canada. “A 25 percent advertising set-aside for news, done right, can ensure the Government of Canada reaches the 86 percent of Canadians who engage with newspaper content each week in a brand safe environment.”

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