By: Jennifer Saba A study released today by the Online Publishers Association found that 50% of 18-to-24-year-olds who read newspapers trust the news they get from them while only 35% of 35-to-54-year-olds feel the same. However, only 17% of 18-to-24-year-olds say that reading the newspaper is an important part of their day, compared with 38% of 35-to-54-year-olds.
The study, conducted by Frank N. Magid Associates, examines how the Internet, television, radio, newspapers and magazines compare across generations on a range of attitudinal measures. The national online survey polled a sample of 1,235 respondents.
The percentage of respondents who say that newspapers are the most important source of news is less varied among the three groups: Twenty-two percent for those 18 to 24, 23% for those 25 to 34, and 26% for those 35 to 54.
By far, more respondents spend time using the Internet and watching TV versus other media, including radio, DVDs, books, video games, magazines, and newspapers. Forty-one percent of those surveyed say they spend between two to five hours surfing the Web each weekday.
More people spend time with the Internet than newspapers. Only 26% of those 18 to 24, 17% of those 25 to 34 and 10% of those 35 to 54 say they spend more time now reading the newspaper than they did a year ago.
But 52% of those 18 to 24, 44% of those 25 to 34 and 45% of those 35 to 54 say they spend more time on the Internet (not including e-mail, IM or chat).
In terms of important news sources, newspapers also fair not so well. Only 24% of those polled said that newspapers are the most important source of news compared with 41% for the Internet and 41% for TV.
Newspapers remain fairly even with the Internet and TV in trustworthiness. Forty-three percent of respondents trust news from Internet, while 45% trust news from TV and 43% from newspapers.
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