By: E&P Staff The Morning Call, Allentown, Pa., has replaced a homegrown circulation-management system with the Discus system developed by Neasi-Weber International, Valencia, Calif. The daily, which brought the system online earlier this month, is the seventh Tribune Co. daily to install Discus.
The Discus client/server system uses a Sun Unix Oracle operating platform to integrate customer service, single copy, the Newspaper in Education program and distribution management.
The Morning Call will use Discus to improve customer service, data-analysis, single-copy sales, and its search for other revenue opportunities, according to NWI President Michael Brier.
"I've had first-hand experience implementing major systems in every area of our business. This was the smoothest transition I have ever seen," Morning Call Circulation Vice President Michael Foux, the paper's former chief information officer, said in a statement.
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