Murdoch's Tablet Newspaper Experiment The Daily Shows Some Promise

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By: Michael Learmonth | adage.com

Can you build a general-news publication exclusively for tablets and gain an audience of paying subscribers?

That was Rupert Murdoch's gamble seven months ago when he launched The Daily, the first (and still only) "iPad newspaper." It was a $30 million bet on both the tablet as a medium and the public's willingness to pay for news.































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