Mutually Assured Content

Is the media, as it gets ready to supply its product directly to social networks, becoming a “wire service?” Ezra Klein, on/on Vox:[M]y guess is that within three years, it will be normal for news organizations of even modest scale to be publishing to some combination of their own websites, a separate mobile app, Facebook Instant Articles, Apple News, Snapchat, RSS, Facebook Video, Twitter Video, YouTube, Flipboard, and at least one or two major players yet to be named. The biggest publishers will be publishing to all of these simultaneously.