NAA chairman on Web:

By: Editorial Staff Let's work together ?

If newspapers want to save the $18 billion they raise every year from classified ads, they had better start working together, says the current chairman of the Newspaper Association of America (naa). William S. Morris III told the National Press Club Sept. 28 that newspapers should join forces on the Internet to create a national classified advertising marketplace.
"I am issuing a call to all newspaper owners and publishers," Morris said. "Let us put our classified advertising online and build a national classified marketplace." He encouraged attendees to imagine the combination of new technology with traditional classified pages.
Admitting that online classifieds are very much a work in progress, Morris cited brand and public trust as advantages newspapers have in the battle with Internet companies.
According to the naa, 750 newspapers already publish their classifieds online.

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