NAA: FTC Should Give Publications Room on Native Advertising

By: Meg Heckman | NetNewsCheck

Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come.

The Newspaper Association of America is among the many organizations closely watching the Federal Trade Commission’s response to the rise in native advertising. Such ads and the potential they have to confuse consumers was the subject of an FTC workshop earlier this week.