NAA Marketing Confab Opens with CEOs

Posted Wednesday, January 30, 2008 12:00 am

By: E&P Staff The Newspaper Association of America unveiled the agenda for its upcoming marketing conference in February.

Conference highlights include a CEO panel discussion about driving change in the industry with chiefs Sue Clark-Johnson at Gannett, Dean Singleton at MediaNews Group, Brian Tierney at Philadelphia Media Holdings, and Michael Reed at GateHouse Media.

Other sessions will tackle driving revenue with multi-media and building an audience with experts from outside the industry.

"While this is a challenging time for the industry, it is also one of opportunity for those with innovative ideas on how to best serve today's readers," John Sturm, president and CEO of the NAA, said in a statement. "This conference offers an important opportunity to share ideas with colleagues, and network with retailers and advertisers."

The conference will be held at the Orlando World Center Marriott from Feb. 24 through Feb. 27.

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NAA Marketing Confab Opens with CEOs

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