By: Staff Reports 'Cats & Dogs' Help Promote Literacy
A new advertisement from the Newspaper Association of America
targets a new audience for newspapers: cats and dogs.
Well, not quite. The ads, featuring the stars of the upcoming
movie "Cats & Dogs," are the latest literacy ads from the NAA
with tie-ins to current movie releases. The ads are part of the
NAA's "It all starts with newspapers" campaign -- which hopes to
attract younger readers.
The NAA also has an ad tied to another summer movie, "Final
Fantasy: The Spirits Within."
Available in full-page and smaller sizes, the ads can be
downloaded for printing in newspapers from the
NAA's Web site.
Previous ads have tied into popular movies such as "Chicken Run"
and "Shrek."
Copyright 2001, Editor & Publisher.
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