NAA wants formal color and newsprint policies p.9

By: Joe Strupp Newspapers should adopt formal policies for color management procedures and seek to purchase recycled-content newsprint, according to recent recommendations from the Newspaper Association of America (NAA).
NAA leaders argued that color management can only be strengthened with set policies that include extensive employee training in color processes and strict standards for advertisers.
"These findings, while preliminary, will help us make great strides toward seeing high-quality color reproduction throughout the newspaper industry," says Eric Wolferman, NAA senior vice president of technology.
In a separate recommendation, the association also advocated voluntary use of recycled-content newsprint but opposed legislation requiring newspapers to utilize a specific minimum amount.

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