The National Association of Broadcasters is welcoming what it says will be “essential legal clarity” from Congress on how broadcasters and other businesses can collect, retain and use online data for advertising purposes. Just last week, the House advanced the American Privacy Rights Act, which would create national standards and eliminate the existing patchwork of state-by-state comprehensive data privacy laws.
“As the influence of Big Tech companies remains largely unchecked, we appreciate these congressional leaders for their bipartisan efforts to foster a more sustainable digital environment for local journalism,” NAB President Curtis LeGeyt said in a statement. “We look forward to working closely with them as this legislation progresses.”
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