As the National Trust for Local News works to transform community news assets to grow the reach and impact of local journalism, the nonprofit announced the launch of its new digital marketing agency, Switchline Digital. Led by experienced executives at the National Trust, Switchline will provide human-led, AI-driven marketing strategies for businesses across every industry.
“Switchline Digital represents one example of the National Trust for Local News’s enhanced focus on diversifying and growing earned revenue, which enables us to reinvest in our newsrooms and in the quality journalism that defines our local news organizations,” said Ross McDuffie, chief portfolio officer for the National Trust.
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