Native Offerings Approaching 90% of Online Publishers

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By: MediaPost

Nine out of 10 publishers will be offering at least some form of native advertising formats by the end of this year, according to hot-off-the-presses research being presented by Online Publishers Association chief Pam Horan at OMMA Premium Display in Los Angeles on Tuesday. According to the just-completed survey of OPA members, 73% of publishers currently offer native, while 17% are in the process of figuring out how to do it. Only 10% said they do not offer it.































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