NBC News goes vertical to create ‘direct connection’ with viewers, fuel subscription offering

After quite literally giving consumers a different way to frame the world, media organizations are now being challenged to find ways to use the format to deliver timely, accurate and vetted updates to viewers, including leveraging these assets across

It’s doing that by leveraging vertical video shorts as a way to enhance its overall digital presence while also bolstering the paid subscription service it launched in December 2025.

The network’s newsrooms and reporting teams around the globe are currently producing around 500 vertical videos per month for NBCNews.com and its apps, with a similar count on TikTok.

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