NBC News launching digital subscription

NBC News is launching its first-ever, direct-to-consumer digital subscription product in the coming days, NBCUniversal News Group chief digital officer Chris Berend tells Axios.

Why it matters: The subscription will offer NBC News' most loyal consumers access to all of the digital journalism it currently offers for free, such as podcasts, video shows and web articles, in one place without ads.

• That's a very different value proposition from the new All Access subscription product that CNN just launched, which is meant to be a "close sibling" of the network's core cable product.

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