NBC News Reboots Mobile App to Double Video Starts


NBCUniversal is putting video clips front and center on its NBC News mobile app, hoping to double its monthly video starts to 8 million and grow its loyal users.

A new version of the app, launching Monday, August 13, replaces a text-heavy newsfeed design with tiles of clips. Clips at the top of the app are previewed automatically without sound, dramatically increasing their chances of being watched.

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