By: NBC said Thursday it will become the first broadcast news organization to offer news programming for sale for viewing on computers and iPods through Apple Computer Inc.'s iTunes service.
A variety of current, archival and specially-produced material will be available for $1.99 a download through the iTunes store.
"We're leading a trend to put our work and our journalism everywhere our viewers and users want it to be," said Mark Lucasiewicz, NBC News vice president for digital media.
Brian Williams will be host of some specially-created "Time Capsule" programs through the Web. They include interviews with John F. Kennedy and Martin Luther King, a tour of the White House offered by Fist Lady Jacqueline Kennedy and interviews with the rock band U2.
Tom Brokaw has also packaged programming related to his book "The Greatest Generation," NBC said.
More recent material include Williams' narration of his return to Hurricane Katrina-stricken areas and the CNBC special "The Age of Wal-Mart."
NBC is also making programming like "Tattoos: Skin Deep," "Cops Caught on Tape" and "Extreme Fighting." Lukasiewicz said NBC News won't be tempted to devote more time to marginally news-oriented programming because it sells well on iTunes.
"I don't think we're going to have a situation where something that is in particular demand on iTunes is going to drive our television work," he said.
NBC News is a unit of General Electric Co.
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