Next month will be a “legendary” one for NBCUniversal, with the media company now officially sold out of advertising inventory for the 2026 Winter Olympics from Milan-Cortina. NBCU also says it will mark the highest-grossing Winter Olympics of all time (the Summer Olympics typically generate higher ad revenues than its winter counterpart, given the sheer number of events).
The company is branding what it is calling “Legendary February,” with the Olympics, the Super Bowl and the NBA All Star Game set to take place within a two-week window.
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