NBCUniversal Rolls Out Its Shoppable TV Ads

Posted Monday, October 28, 2019 2:37 pm

Anthony Ha | TechCrunch

NBCUniversal has been testing a new ad unit that allows viewers to buy — directly from their phone — products featured on the show they’re watching.

We’ve written about other companies creating shoppable video technology, but that usually means adding links or other elements to online videos—very different from NBCU’s ShoppableTV, which connects the programming on your living room TV with a shopping experience on your phone.

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NBCUniversal Rolls Out Its Shoppable TV Ads

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