Net-linx Sale in Brazil

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By: E&P Staff Net-linx Brasil signed a contract with RBS-Rede Brasil Sul, Porto Alegre, for a new nxAdvertising Commercial system for its Jornal Zero Hora, Diario Gaucho and Santa Maria newspapers.

With one of the world's highest ad-entry rates, Zero Hora frequently takes as many as 15,000 new ads on a Friday. All three publications will centralize operations on a single system in Porto Alegre. Three more are expected to use the nxAdvertising system soon after implementation, raising the initial seat count from 195 to more than 300.

In moving from an older CText system, Industrial Manager Pericles Augusto de Cenco cited the system's scalability, customizable browser clients and sales tools. CText was among the companies net-linx acquired four years ago.

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